The 15th China International Education Exhibition Tour, an annual official fair introducing overseas high schools and colleges to Chinese students, was held on Saturday and Sunday in Beijing ahead of a predicted "good year for the industry".
The capital is the first stop on its five-city tour.
The two-day exhibition attracted over 400 overseas schools and colleges from 30 countries and regions, domestic service agencies and language schools at the World Trade Exhibition Hall in Beijing.
Crowds of Chinese college students and parents attended the exhibition to talk with student recruitment representatives from the international colleges.
"2010 will be a good year for the industry," said Deng Bing, a staff member from News Oriental Group, a language training and agency, headquartered in Beijing.
The recovery from the financial crisis and continuous employment pressure will cause more Chinese students choose to study abroad, he said.
According to a survey released by Sina.com, 90 percent of the post-90s generation consider studying abroad. The Chinese Service Center for Scholarly Exchange, the organizer of the exhibition, said Beijing topped the list last year of desirable cities in the mainland for returning overseas students.
During the exhibition, colleges from United States, UK, Canada, Australia, France and New Zealand were present to talk with students and parents. They remain as the main target countries for Chinese students.
Various subjects were available to meet the needs of Chinese students, ranging from business and computing to video game design and film production.